Whois Privacy Protection, at times also called Privacy or Whois Privacy Protection, is a service that hides the authentic contact information of domain name registrants on WHOIS lookup web sites. Without this service, the personal name, street address and email of any domain registrant will be publicly available. Supplying false info during the domain name registration process or changing the authentic info at a later time will simply not work, as doing such a thing may result in the domain name registrant losing his/her ownership of the domain. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS details must be correct and up to date at all times. The Whois Privacy Protection service was launched by domain name registrars as a response to the rising concerns for potential identity theft. If the protection service is active, the registrar company’s contact information will be listed instead of the registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, even though there are some country-code ones that don’t.