As a website is used to share content with the online world or to find more customers in case you offer products and/or services, it is important to know how it is performing. What you'll need for that is a comprehensive log of the visits to the Internet site - how many new individuals have opened it, how many have come back, what web pages they have visited and many others. It'll also be very helpful if you know how people noticed your site, specifically if you are running a marketing campaign, since you'll be able to find out if people have opened your website directly or if they were referred by a search engine or a portal in which you advertise. This sort of info can help you boost the performance of the Internet site and, if required, change your advertising tactics if various parts of the site should be getting more visitors. Having thorough statistics will give you a better perception of how your website is doing and a better control over your presence online.